Cutting-Edge Content

Selligent’s Consumer-First Summit America is the perfect event for relationship marketers to learn how new technologies, consumer trends, and digital marketing strategies can enable a successful shift to Consumer-First Marketing. All of the content is designed to help digital marketers better understand consumer behavior, deepen customer relationships, and get a step ahead of their competition. Plus, we promise it will be a lot of fun.

The following are just some of the exciting topics and speakers we have in store for you. Make sure you check back often as we finalize the agenda.

Key Topics

  • Consumer-First Marketing
  • Hyper-Personalization
  • Artificial Intelligence
  • Insight-Led Engagement
  • Getting Practical: Real-World Case Studies

Thursday, February 8

7:30 AM

Breakfast

9:00 AM

Welcome

John Hernandez, Chief Executive Officer, Selligent
Opening words
9:15 AM

Selligent Vision - The Entitled Consumer

Nick Worth, Chief Marketing Officer, Selligent
Dave Frankland, Chief Strategy Officer, Selligent

Increasingly, consumers today feel entitled to an amazing customer experience. Join Nick and Dave as they identify behaviors and characteristics of this new species of Entitled Consumers and outline how to best engage with them.
9:45 AM

When Digital Becomes Human

Steven Van Belleghem, Entrepreneur & Author
In his talk, Steven outlines how the benefits of digital opportunity and service with a human experience can add 'heart' to the digital experience and play a huge role in consumer satisfaction.
10:15 AM

Client Case Study

10:30 AM

Client Case Study

10:50 AM

Coffee Break

11:05 AM

Client Case Study

11:20 AM

Product Video – Artificial Intelligence

 
With the scope of AI widening and machine learning algorithms improving, powerful new possibilities are opening up for delivering more personal and relevant messaging at a greater scale. Here, we give you a glimpse of the AI capabilities we have integrated into Engagement Sphere.
11:25 AM

Discussion Panel

Participants
Relationship Marketers Discuss the Industry’s Hot Topics and Challenges
12:00 PM

Dedicated Break-out Sessions: Track 1

Using Behaviors to Drive Behaviors

Dedicated Break-out Session: Track 2

Getting Beyond the Welcome
12:30 PM

Lunch

2:00 PM

Networking Activities

Enjoy your afternoon by spending time with your peers on one of the three activity options.
5:30 PM

Return from Activities

Relax and refresh in advance of the evening gala.
7:00 PM

Awards Gala

Friday, February 9

8:30 AM

Breakfast

9:30 AM

Welcome

9:35 AM

Client Case Study

9:50 AM

Hackonomy - Learn How The Largest Brands In The World Create Consumer-First Marketing Campaigns

Bonin Bough, Digital Entrepreneur & Mobile Marketer
Regarded as one of the top mobile marketers in the world, Bonin will explore how having a ‘hacking culture’ benefits businesses and can help them execute Consumer-First Marketing campaign.
10:35 AM

Coffee Break

10:45 AM

Selligent Product Roadmap

11:00 AM

Engagement Sphere Demo

Todd McCaslin, VP, Global Solution Consulting, Selligent
11:25 AM

Client Case Study

11:45 AM

Experiences We Love: Creative Approaches to Consumer Engagement

April Mullen, Director of Consumer-First Marketing Adoption
Kat Berman, VP Product Marketing, Selligent

Join April and Kat as they take you on a tour through the world of best practice from Selligent clients and beyond. From the quirky to absurd, from sophisticated to simple – lean back and be inspired.
12:15 PM

Selligent’s Client-First Focus

Tarik Hart, SVP of Services, Selligent
12:30 PM

Closing Remarks

John Hernandez, Chief Executive Officer, Selligent
Key learning & Wrap-up.
12:35 PM

Lunch

2:00 PM

Departure