Cutting-Edge Content

Selligent’s Consumer-First Summit America is the perfect event for relationship marketers to learn how new technologies, consumer trends, and digital marketing strategies can enable a successful shift to Consumer-First Marketing. All of the content is designed to help digital marketers better understand consumer behavior, deepen customer relationships, and get a step ahead of their competition. Plus, we promise it will be a lot of fun.

The following are just some of the exciting topics and speakers we have in store for you. Make sure you check back often as we finalize the agenda.

Key Topics

  • Consumer-First Marketing
  • Hyper-Personalization
  • Artificial Intelligence
  • Insight-Led Engagement
  • Getting Practical: Real-World Case Studies

Wednesday, February 7

6:00 PM - 9:00 PM

Welcome Reception

Thursday, February 8

7:30 AM

Breakfast

9:00 AM

Welcome

John Hernandez, Chief Executive Officer, Selligent
In his opening remarks, John shares Selligent’s vision for how our two core platforms, Message Studio and Engagement Sphere, support marketers as they face the challenges of building consumer relationships at scale.
9:15 AM

Selligent Vision - The Entitled Consumer

Nick Worth, Chief Marketing Officer, Selligent
Dave Frankland, Chief Strategy Officer, Selligent

Increasingly, consumers today feel entitled to an amazing customer experience. Join Nick and Dave as they identify behaviors and characteristics of this new species of Entitled Consumers and outline how to best engage with them.
9:45 AM

When Digital Becomes Human

Steven Van Belleghem, Entrepreneur & Author
In his talk, Steven outlines how the benefits of digital opportunity and service with a human experience can add 'heart' to the digital experience and play a huge role in consumer satisfaction.
10:15 AM

Client Case Study

10:30 AM

Client Case Study

10:50 AM

Coffee Break

11:05 AM

Client Case Study

11:20 AM

Product Video – Artificial Intelligence

With the scope of AI widening and machine learning algorithms improving, powerful new possibilities are opening up for delivering more personal and relevant messaging at a greater scale. Here, we give you a glimpse of the AI capabilities we have integrated into Engagement Sphere.
11:25 AM

Discussion Panel

Participants
Relationship Marketers Discuss the Industry’s Hot Topics and Challenges
12:00 PM

Dedicated Break-out Sessions: Track 1

Using Behaviors to Drive Behaviors

Dedicated Break-out Session: Track 2

Getting Beyond the Welcome

Deliverability Roundtable

Selligent Deliverability Expert (TBD)
Engage with a Selligent Deliverability Expert and other clients to discuss your most pressing and challenging deliverability hurdles.
12:30 PM

Lunch

1:45 PM

Site Deep Dive Workshop

Jo Bosman, Site Product Expert, Selligent
In this session you will learn about Site capabilities, how to set up tags and segments, and using client examples, find out how to grow your CRM database quickly while boosting data collection and increasing response rates. This workshop is for any Selligent client, as Site is now integrated with all Selligent platforms.
2:00 PM

Networking Activities

Enjoy your afternoon by spending time with your peers on one of the six activity options.
5:30 PM

Return from Activities

Relax and refresh in advance of the evening gala.
6:30 PM

Scheduled shuttle to the Gala venue

7:00 PM

Awards Gala

Friday, February 9

8:30 AM

Breakfast

9:30 AM

Welcome

9:35 AM

Client Case Study

9:50 AM

Hackonomy - Learn How The Largest Brands In The World Create Consumer-First Marketing Campaigns

Bonin Bough, Digital Entrepreneur & Mobile Marketer
Regarded as one of the top mobile marketers in the world, Bonin will explore how having a ‘hacking culture’ benefits businesses and can help them execute Consumer-First Marketing campaign.
10:35 AM

Coffee Break

10:45 AM

Selligent Roadmap: Your Path to Consumer-First Marketing

Todd McCaslin, VP, Global Solution Consulting, Selligent
April Mullen, Director of Consumer-First Marketing Adoption
Tarik Hart, SVP of Services, Selligent

During this session, Todd, April and Tarik will share what’s ahead for Engagement Sphere and Message Studio and the opportunities that these two platforms offer Selligent clients
11:00 AM

Engagement Sphere Demo

Todd McCaslin, VP, Global Solution Consulting, Selligent
11:25 AM

Client Case Study

11:45 AM

Experiences We Love: Creative Approaches to Consumer Engagement

April Mullen, Director of Consumer-First Marketing Adoption
Kat Berman, VP Product Marketing, Selligent

Join April and Kat as they take you on a tour through the world of best practice from Selligent clients and beyond. From the quirky to absurd, from sophisticated to simple – lean back and be inspired.
12:15 PM

Selligent’s Client-First Focus

Tarik Hart, SVP of Services, Selligent
12:30 PM

Closing Remarks

John Hernandez, Chief Executive Officer, Selligent
Key learning & Wrap-up.
12:35 PM

Lunch

2:00 PM

Departure