Cutting-Edge Content

Selligent’s Consumer-First Summit America is the perfect event for relationship marketers to learn how new technologies, consumer trends, and digital marketing strategies can enable a successful shift to Consumer-First Marketing. All of the content is designed to help digital marketers better understand consumer behavior, deepen customer relationships, and get a step ahead of their competition. Plus, we promise it will be a lot of fun.

The following are just some of the exciting topics and speakers we have in store for you. Make sure you check back often as we finalize the agenda.

Key Topics

  • Consumer-First Marketing
  • Hyper-Personalization
  • Artificial Intelligence
  • Insight-Led Engagement
  • Getting Practical: Real-World Case Studies

Wednesday, February 7

4:00 PM

Coaching Sessions Begin

Product Experts
6:00 PM

Opening Reception

Thursday, February 8

7:30 AM

Breakfast

9:00 AM

Our Vision for the Future

John Hernandez, Chief Executive Officer, Selligent
Hear from John Hernandez, Selligent's CEO, on the vision and direction of our future, including some exciting announcements.
9:45 AM

Customers the Day After Tomorrow

Steven Van Belleghem, Entrepreneur & Author
In his talk, multiple award-winning speaker Steven outlines how to win customers in a world of AI, bots and automation
10:15 AM

Marketing to the Multidimensional Customer

Cat Ma, VP of Marketing, KIDBOX
Ovadia Labaton, VP of Strategy and Business Development, KIDBOX
Allan Levy, CEO, SellUP Inc.

Join Cat Ma and Ovadia Labaton from KIDBOX and Allan Levy of SellUP as they share how the brand untangled the issue of marketing to households with multiple customers.
10:30 AM

Coffee Break

10:50 AM

Re-igniting Customer Relationships Through Thoughtful Reengagement

Linda Baker, CTO, The Wyanoke Group
Stephanie McHugh, Marketing Manager, SLACK Incorporated, a Wyanoke Group Company
John Leibrand, Manager of Application Support & Training, The Wyanoke Group

Learn how The Wyanoke Group reaches a notoriously difficult group of consumers to influence through marketing and offer them an experience that inspires them to engage with content more often.
11:05 AM

Leveraging the Power of AI in Your Marketing

Alexei Kounine, Product Marketing Manager, Selligent
Join Selligent's Alexei Kounine as he shares practical advice on how to approach AI and what you should be prioritizing when it comes to leveraging it in your marketing.
11:30 PM

Breakout #1 - Using Automation to Personalize the Customer Experience

Bonnie Coombs, Marketing Operations Manager, Prezi

Breakout #2 - Deliverability Panel - Lifetouch, Blackbaud and Extra Space Storage

Nick Worley from Lifetouch, John Alan from Blackbaud and Jennifer Stamper of Extra Space Storage
Moderated by April Mullen, Selligent
12:00 PM

Lunch

1:30 PM

Introduction to Site

Jo Bosman, Site Product Expert, Selligent
In this session led by Selligent's Site expert Jo Bosman, you can get an overview of Site capabilities and see client case studies. This session is for all Selligent clients, as Site is now integrated with all Selligent platforms including Message Studio.
2:00 PM

Site Deep Dive

Jo Bosman, Site Product Expert, Selligent
Want to go a level deeper on Site? Join Jo Bosman as he continues his Site presentation by demonstrating the technical aspects of how use cases are set up in the platform and how Site integrates with Message Studio and Campaign.
3:00 PM

Networking Activities

7:00 PM

Awards Gala

Friday, February 9

8:30 AM

Breakfast

9:30 AM

Harnessing the Power of Trusted Advocates

Amy Swensen, Global CRM Strategist, Experticity
Join Amy Swensen of Experticity, as she explains how to uncover and utilize your most powerful advocates in your engagement strategies.
9:45 AM

Hackonomy - Learn How The Largest Brands In The World Create Consumer-First Marketing Campaigns

Bonin Bough, Digital Entrepreneur & Mobile Marketer
Regarded as one of the top mobile marketers in the world, Bonin will explore how having a ‘hacking culture’ benefits businesses and can help them execute Consumer-First Marketing campaign.
10:25 AM

Coffee Break

10:45 AM

Product Roadmap

Todd McCaslin, VP, Global Solution Consulting, Selligent
Hear about the latest updates on Selligent's products, including a demo of new capabilities.
11:30 AM

Save the World Through Convincing and Empowering Others

John Alan, Supervisor of Production Operations, Blackbaud
Join John Alan of Blackbaud to hear how he convinced thousands of clients to improve their processes, deliverability, email design and overall practices to send emails that save the world.
11:45 AM

Experiences We Love

April Mullen, Director of Consumer-First Marketing Adoption
Kat Berman, VP Product Marketing, Selligent

We talk a lot about Consumer-First Marketing at Selligent, but what does that really mean for relationship marketers? Join Kat Berman and April Mullen of Selligent as they rapid-share examples of real-world, inspriring experiences.
12:05 PM

Guiding You Forward

John Hernandez, Chief Executive Officer, Selligent
Join John Hernandez in his final remarks as he explains our commitment to helping you succeed via Selligent's service model, new Learning Management System and expanding partner network.
12:35 PM

Lunch

1:30 PM

Coaching sessions continue